The video begins with a symbolic image, one that sums up the entire meaning of this piece: a teddy bear with one eye missing and a torn arm. I think it represented to an abused childhood and the loss of innocence. In other scenes, she portrayed as a ballerina in a music box, the type you have to wind-up before it starts dancing, and a puppet. Both symbolizes that everyone can be slaves, can be control by someone.
It’s sort of toy world with Jessie J bringing a fashion edge to it. It is about the unimportance of money and embracing individuality. It is about freedom because freedom is not something that anybody can be given. Freedom is something that people take and people are as free as they want to be. Lastly, it also says about music. Music does bring people together. It allows us to experience the same emotions.
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